Let’s Talk Bookish: Maintaining A Blog Aesthetic

Let’s Talk Bookish is a weekly meme hosted by Rukky @ Eternity Books and Dani @ Literary Lion. Today’s topic is Maintaining A Blog Aesthetic.

How much time do you spend on making your blog look nice? Is it more about making it functional? Did it take a long time to set it up? Are you still changing it around?

During the initial setup, I spent a lot of time thinking about what combination of base colors I wanted to use, a logo, a name, and the general layout of my blog. I think I spent nearly a week on that initial stage. After that however, my focus has mainly been on content over appearance. I do check my blog frequently to make sure all the links are working and all my widgets are up to date and so on.

Yes, I do change things around from time to time, but they’re mostly related to blog post structure and presentation. For example, I completely changed the format of my monthly wrap up posts at the start of 2021 to use some of the new widgets that became available with the WordPress block editor and give it a neater look.

Do you ever feel like your blog design is not properly appreciated (for example, are most people reading your posts via the Reader and not actually visiting your blog)? What are the best tools you use to customize the look of your blog?

I used to worry about the design of my blog initially but when I started looking at the statistics, I found that most of the time, my posts are being viewed either through the Reader or via mobile, which shows a highly optimized view of the site. Once I figured that out, I stopped worrying so much about how my blog looks and concentrated more on making it intuitive to navigate in terms of menu items, widgets, tags etc. There are some customizations I’ve been thinking of, which time-consuming aside, I haven’t put them in for exactly this reason, since a large chunk of my readers would likely never see them.

It doesn’t really worry me that much that most of the views I get are not from readers directly visiting my blog – though it would be nice of course – because outside of the times I’m blog hopping and commenting, I use Reader myself to look through the latest posts from the blogs I follow. It would be way too hard to keep track of so many sites and Reader has them all conveniently in one place.

I have a wordpress.com site at the moment, so I’m pretty limited in what I can customize, but if I do decide to go self hosted at some point, I would probably spend some more time on the aesthetics of my blog.

Do you spend a lot of time on the design and layout of your blog? Share your thoughts in the comments below!


10 thoughts on “Let’s Talk Bookish: Maintaining A Blog Aesthetic

  1. Jodie | That Happy Reader March 4, 2022 / 9:59 am

    I love the aesthetic of your blog Raji! I still have ventured into using the block editor but might at some point in time. Thanks for sharing about your blog!

    Liked by 1 person

    • Raji (@journeyintofantasy) March 9, 2022 / 3:22 pm

      Thanks Jodie! It took me months to start using block editor because I was so accustomed to the old format, but now, I don’t know how I ever blogged without it, all the different templates are so useful!


  2. emilycatherineevans March 4, 2022 / 10:20 am

    Loved reading this as I had a very similar experience. I also spent so much time on the cosmetic side of my blog rather than writing really valuable content. I guess you can make it look pretty bit by bit but the actual posts are what’s important!

    Liked by 1 person

    • Raji (@journeyintofantasy) March 9, 2022 / 3:21 pm

      Absolutely, I think that in the end, solid content is what keeps readers coming back to a blog! Thanks for reading!


  3. Stephanie March 4, 2022 / 11:39 am

    Ahh see, aesthetic is absolutely everything to me, so maintaining my brand on my blog and across all my platforms is super important! I worked for ages on the vibe for my blog and I’m really glad I did because it’s something I’m very proud of. Plus, it’s compatible with mobile so it looks just as nice on there, which is great! 🙂

    Liked by 1 person

    • Raji (@journeyintofantasy) March 9, 2022 / 3:18 pm

      I love your blog design, I can only imagine how much time it would have taken to set everything up! Aesthetic is definitely important, hopefully I’ll get around to improving my blog layout soon! Thanks for reading and commenting!


  4. fromthelibraryofalexis March 4, 2022 / 2:56 pm

    I spend a lot time on my blog aesthetic! I used to have a wordpress hosted site, but got so frustrated with how limited the themes and design were. I switched to self hosted over a year ago and I love it, but I also struggle with the technical side of it at times!

    Liked by 1 person

    • Raji (@journeyintofantasy) March 9, 2022 / 3:15 pm

      Agreed, wordpress themes are really limited. I’ve been thinking about going self-hosted as well, just waiting until I have enough time to dedicate to maintaining it, so I’m glad to hear it worked out well for you! Thanks for reading and commenting!


  5. Cassie March 4, 2022 / 10:01 pm

    I initially thought I would be all about how it looked. While I want it to look good, I was advised very early on that it would be months before it was picked up, so content was far more important. I do want it to look nice and have some changes in mind though. I think having it look nice will represent me and my brand and will make me feel good. For now though, it’s up and running and I have a little time to polish it up!

    Liked by 1 person

    • Raji (@journeyintofantasy) March 9, 2022 / 3:13 pm

      I agree with your point about the blog design representing the brand. It’s definitely something I want to improve upon in the future too! Thanks for reading and sharing your thoughts!


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